I Don’t Just List Homes—I Sell Them With Strategy, Story, and Results
Sell Your Home with Strategy and Confidence
This isn’t about throwing your home on the MLS and hoping for the best. It’s about smart pricing, standout presentation, and marketing that reaches the right buyers. That’s what I do—and I do it with heart, hustle, and proven results.
Selling your home isn’t just a transaction—it’s a turning point. Whether you’re upsizing, downsizing, relocating, or just exploring your options, the process can feel overwhelming. But you don’t have to figure it out alone.
I’m here to help you sell smart—with strategy, clarity, and care every step of the way.
Presentation is Everything!
What to Expect During the Initial Consultation
When I walk through your home, I’m not just taking notes—I’m building a plan. We’ll look at your goals, your timeline, and your home’s unique features. I’ll offer honest advice, clear next steps, and tools to help you feel organized from day one.
Expect checklists, helpful resources, and an experienced perspective on how to prepare your home for the market without overwhelm.
This isn’t a generic walk-through. It’s a strategic session to set you up for a successful sale.
I’ll build a custom plan based on your home’s strengths, your goals, and what buyers are responding to right now. We’ll look at staging, pricing, and curb appeal—and I’ll make sure you know exactly what to do and when to do it.
What We’ll Cover During Your Consultation:
- Recent Sales Comparisons
- Active Listings
- Home Features & Upgrades
- Market Trends & Zip Code Insights
- Days on Market
Pricing Strategy


Staging Isn’t Just for Looks—It’s for Offers
Let’s be real—buyers don’t walk in looking for countertops. They walk in looking for a feeling. And they decide how they feel within seconds.
That’s why I don’t just list your home—I walk through it like a buyer would. And I bring what most agents don’t: free soft staging that creates instant emotional connection.
Maybe it’s a rug to ground the room. A plant to soften the edges. A simple shift that makes the space feel calm, open, and livable. These are the details that matter. These are the choices that sell.
And when your home needs more—especially for luxury or vacant listings—I bring in trusted stagers who know how to refine every detail without overdoing it.
Because the way your home feels is the way it sells. And I make sure it feels exactly right.
Strategic Market Analysis
Pricing your home isn’t about guessing or “seeing what happens.” It’s about building a smart, data-driven strategy that positions your home to sell strong from the very first showing.
I’ll walk you through exactly how we arrive at your list price—with every data point, trend, and insight tailored to your home. No fluff. No filler. Just a clear, confident plan built to protect your equity and attract the right buyers fast.
Here’s what we dig into:
Recent Sales Comparisons
We’ll compare recently sold homes in your area, not just by price, but by key features, upgrades, and Days on Market (DOM). We’ll also look at seller concessions to understand the true sale price and gain insight into what buyers are willing to accept.
Active Listings
We’ll examine current homes for sale in your neighborhood, comparing them based on price, condition, and key features like pools, solar panels, renovated kitchens and bathrooms, etc. This helps us understand how your home stacks up against others and gives us a clear direction on how to make your home more appealing to buyers. We’ll also look at ways to stand out from the crowd and grab buyers’ attention.
Home Features & Upgrades
Special features like a pool, solar panels, or recent renovations can significantly affect buyer interest and the final sale price. We’ll compare your home’s unique features to others on the market and discuss how to best highlight your home’s strongest selling points.
Market Trends & Zip Code Insights
By reviewing current buyer demand, inventory levels, and market trends specific to your zip code, we’ll gain insight into what’s happening in your local area. This helps us adjust our strategy to match local buyer preferences and market conditions.
Days on Market
DOM tells us how long homes are taking to sell in your price range. We’ll analyze whether homes are moving quickly or sitting on the market longer and adjust our pricing and marketing strategy accordingly.
This isn’t a CMA. It’s a strategy session with a pricing expert who knows how to read the market and position your home to win.
Want to see what that looks like for your home? Let’s build your plan.


Marketing That Sells Homes—Not Just Lists Them
Pricing is only part of the equation.
Your home deserves more than just a listing. It deserves a launch. After we land on a strong pricing strategy, I’ll show you exactly how I market your home for maximum exposure, impact, and demand.
And no—it’s not just the MLS, a yard sign, and an open house.
You’ll get a tailored campaign that includes professional photos, video, drone, digital ads, global reach, and high-quality presentation across every platform buyers actually use.
FAQs About Selling Your Home
How do I know if it’s the right time to sell?
The right time to sell is when your life calls for it—not just when the market’s hot. I’ll help you assess current trends, pricing patterns, and your unique goals to decide if now is the right move—and what the path forward looks like.
How will we price my home?
Pricing is strategic. We’ll review recently sold homes that match your upgrades, layout, and location—not just basic comps. We’ll also analyze Days on Market, seller concessions, and buyer demand to price your home to stand out and sell strong.
What happens if we get multiple offers?
That’s where things get interesting. I’ll break down each offer—price, contingencies, financing, and buyer strength—so you can make the best decision with clarity and confidence. It’s not just about the number. It’s about the right deal.
How long will it take to sell?
It depends on the market and your price range—but my job is to guide you with real timelines, clear expectations, and a plan to minimize days on market without sacrificing value. I’ll keep you informed every step of the way.
What Client's Say About Working with me...
Real Feedback. Real Relationships.
Lynn Jacobs2025-05-22Trustindex verifies that the original source of the review is Google. I met Apryle Borst through her Associate, Leanne King. I knew from that moment that this team was the A Team! It is very difficult these days to find people who are Honest, Knowledgeable, and Trustworthy, while maintaining a down to earth approach. The professionalism that was exhibited throughout the entire process in the sale of our family home, made for a much easier, less stressful environment for my wife and me. Therefore, it is without any reservation, that I highly recommend this Team to anyone in the market seeking such representation. Denali Johnson2025-04-30Trustindex verifies that the original source of the review is Google. I recently had the opportunity to work with Apryle on a transaction. Her communication and professionalism along the way made for a great experience. I hope to have the opportunity to work with Apryle again in the future! Quentin Washington2025-04-30Trustindex verifies that the original source of the review is Google. Apryle was great to work with. She was very knowledgable and followed up with updates at all times. I would recommend working with her and wish I could close all of my deals with her. Brian Henderson2025-04-30Trustindex verifies that the original source of the review is Google. Apryle helped us sell our condo while we lived out of state. She was complete, thorough, helpful, creative, and went over and above from beginning to end. We could not have had a better agent assisting us with this sale. Darryk Allen2025-04-30Trustindex verifies that the original source of the review is Google. I was the lender on Apryle's listing, I was immediately drawn to Apryle's attention to detail, and how easy it was to talk to her, she is an extremely knowledgeable Real Estate Agent. I would definitely recommend Apryle to any of my clients. Kevin Henderson2025-04-30Trustindex verifies that the original source of the review is Google. Apryle was great in keeping us well informed during our condo selling. She has a great marketing strategy that attracted the attention of many potential buyers. Would definitely use her again and recommend her to anyone in the area with a home buying or selling need. Debby Gibson2025-04-09Trustindex verifies that the original source of the review is Google. Apryle is a delight. Not only is she knowledgeable, she is empathetic and caring as well. Do you want to know what market trends are, or would you like to buy or sell your house? She’s your girl! If I could give her 10 stars, I would. 🌟 Don Duncan2024-08-23Trustindex verifies that the original source of the review is Google. My wife & I employed Apryle to sell our condo & purchase a house. She came to us highly recommended and we were not disappointed. We cannot praise Apryle enough. She is thorough, knowledgeable professional and friendly. Her attention to detail & willingness to go the extra mile to get the job done is a real benefit to a buyer or a seller. We have no reservations about recommending her to anyone. Cathy Duncan2024-08-23Trustindex verifies that the original source of the review is Google. Apryle is a very talented realtor. She excels at staging, marketing and is very knowlegeable, efficient and helpful at every step along the way. She helped us sell our condo (there were 4 or 5 for sale in our community and ours sold first, for a great price) and then we had a specific community that we wanted to buy in, and she helped us immensely, since we are long distance buyers. We would highly recommend Apryle as I feel she has become more of a friend than simply a realtor. We are so grateful our friends suggested we contact her! Joseph Chung2024-07-23Trustindex verifies that the original source of the review is Google. I had transaction with Apryle Borst. She was a listing agent. Whenever I had questions, she gave me quick response all the time. She did excellent job and went extra miles for us. I believe she is the best agent. Her kindness and untiring efforts were amazing.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more